“`html
The most important trade fair in the horticultural sector has undoubtedly been the stage where the importance of disseminating the great work that our farmers and the entire primary chain are doing has been highlighted.
From our association, we wanted to accompany our partners in this important event, in order to firsthand learn about the news related to broccoli, how progress is being made in research every day, and continue promoting and disseminating the consumption of this vegetable, which is so beneficial to health and whose popularity has increased considerably in recent years.
Innovation and Research
Innovation in new broccoli varieties and new formats are some of the most noteworthy developments of this edition of Fruit Attraction. In the words of Toñi Piernas, president of the +Brócoli association, “It is essential to highlight the implementation of innovative and efficient systems and techniques in broccoli crops. We are facing a pioneering sector that has presented new products and carried out numerous activities with broccoli as the protagonist throughout the fair. Among its great milestones is Sakata’s purple broccoli, Agromark’s new formats, or the live cooking by the 2-star Michelin chef, Pablo González, for Cricket.”
During the fair, we have received various awards:
- Winners of the Best Twitter 2022 award at the “Estrella de Internet” awards organized by the Fruit Today magazine.
- The president of +Brócoli, Toñi Piernas, has been named one of the most influential women in the horticultural sector, an award organized by Mercados magazine.
- Opinion article published in the printed fair special of FyH where the president of +Brócoli talks about the importance of communication as a lever for sector growth.
As a result of +Brócoli’s dissemination and promotion efforts, numerous personalities have joined the ranks of broccoli fans, from the president of the Region of Murcia, Fernando López Miras, to prominent figures in the world of dissemination such as Lucia Mi pediatra, Boticaria García, Juan Revenga, as well as chefs of the caliber of Martín Berasategui, Hermanos Torres, or Vicky Sevilla.
In this edition of Fruit Attraction 2022, the supremacy of broccoli production in Spain has been evident with more than 30 +Brócoli partners present at the fair, once again demonstrating the strength as an association that contributes to boosting the Spain brand.
Partners present at the fair
The +Brócoli partners present at Fruit Attraction were: AGRICOLA SAN BLAS S. COOP, 5 AL DIA, SAKATA, HORTOPONIENTE FyH, Deilor, Agrupapulpí, Alimer, FHF, FRUIT TODAY, AGROMARK, AGROMEDITERRÁNEA HORTOFRUTÍCOLA SL, ANECOOP S.COOP, BAYER, CAMPO DE LORCA, CSIC, FECOAM, GRUPO HORTIBERIA, GRUPO LUCAS, KERNEL EXPORT, MERCAGRISA, PROEXPORT, REVISTA MERCADOS, SAT PEREGRIN, SOLTIR, Coalor, Seipasa, Sacoje, HM Clause, Hermanos Guerrero, Poliexmur, and Tosca.
“`