We focus on promoting campaigns that contribute to improving people’s diets, including increasing the consumption of this cruciferous vegetable. Our team works closely with producers, industry professionals, and other institutions related to food safety and nutrition to ensure that all our campaigns are based on rigorous scientific evidence.

We also work to encourage research in new areas, such as how culinary techniques can maximize the nutritional value of broccoli or how different varieties can enhance its flavor and texture. Additionally, we have organized activities in schools, in collaboration with health authorities, aimed at teaching children healthy eating habits from an early age.