“5 a day” is a non-profit association with a national scope that promotes the daily consumption of at least 5 servings of fruits and vegetables to ensure a healthy diet. It is composed of companies from different sectors of the horticultural industry grouped under the same promotional umbrella, aiming to emphasize the importance of fruits and vegetables in the country.
Its activities are intended to raise awareness among the general population and especially children that the consumption of fruits and vegetables, combined with a balanced diet and the appropriate amount of physical activity, directly influences their health.